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Cyber Monday spending hits record $11.3B

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Online spending reached a record high on Cyber Monday with shoppers doling out $11.3 billion, according to Adobe Digital Insights. 

That figure, a nearly 6% increase over the prior year, marks the biggest online shopping day of all time, according to Adobe Analytics' latest figures. 

In recognizing the "softening consumer spending environment," retailers focused heavily on discounting in order to drive demand, according to Adobe Digital Insights lead analyst Vivek Pandya.  

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"It spurred online spending to levels that were higher than expected, and reinforced e-commerce as a major channel to drive volume and capture consumer interest," Pandya said. 

online shopping

A group of Black Friday online shopping purchases photographed in delivery boxes filled with polystyrene packing pellets, taken on September 13, 2019. (Neil Godwin/Future Publishing via Getty Images) ((Neil Godwin/Future Publishing via Getty Images) / Getty Images)

In the peak hour Monday, shoppers collectively spent $12.8 million per minute. However, the high spending figure was largely driven by the toy category where online sales surged 684% compared to an average day last month. 

ONLINE SALES SET BLACK FRIDAY RECORD

It was also driven by the demand for electronics and computers, with the categories seeing a 391% and 372% increase, respectively, according to Adobe. Sporting goods, appliances, books and jewelry also saw strong demand, the data showed. 

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Spending throughout Cyber Week, which spans from Thanksgiving through Cyber Monday, notched a hefty $35.27 billion, up 4% year over year. 

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According to the data, Black Friday and Thanksgiving also saw record online spending at $9.12 billion and $5.29 billion, respectively.  

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From Nov. 1 to Nov. 28, consumers spent $107.7 billion online, which is an increase of 8.7% annually. 

However, Adobe predicts that spending will reach $210.1 billion throughout the entire shopping season which spans from Nov. 1 to Dec. 31. That's a 2.75% increase from last year, according to the data. 

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